RealTime IT News

Using ASP Model For ISP Subscribers

Industry leader Automatic Data Processing, Inc. is taking its ASP model and making it work for Internet service provider America Online, Inc.'s small business subscribers.

The deal announced Wednesday lets ADP get its hands on potentially millions of small businesses that use AOL as their storefront. Netscape and CompuServe subscribers are included in the deal.

Jim Martin, Netscape senior vice president and general manager, said the alliance is a boon for his ISP's small business users.

"Finding effective payroll and human resources solutions can be complicated for small business owners and many of these business owners look to the AOL brands for resources," Martin said. "We are happy to offer these businesses best-of-breed services, such as those ADP provides, to help streamline operations. We believe this agreement with ADP will benefit small businesses by providing the knowledge, special offers and products they need."

ADP is a $6 billion brick-and-mortar human resources and payroll company which leveraged its market dominance to the Internet with last year's launch of the Emerging Business Services Division, offering a suite of payroll and HR solutions.

Brad Smith, ADP emerging businesses services division vice president and general manager, said the bricks-to-clicks transition has opened the floodgates on sales.

"The Emerging Business Services Division has become the core of our company's success," Smith said. "People who are looking for customized services need only talk with our customer support professionals who can get them set up with one of our solutions."

Successful, indeed. Last year, Smith said, the company brought in 80,000 new clients to the small business division, many of whom took care of their business using the Internet. According to in-house numbers, three out of four ADP clients want to conduct their business online.

Its proprietary Solution Profiler gives online businesses real-time, customized price quotes for the services it can provide, ranging from online recruiting to tax regulatory management.

The services are tailored to meet the demands of today's businesses, Smith said. Clients can either take advantage of the various services by phone, through a web-based interface or using the software provided by the company.

Smith said the company is plans to include other major industry companies with similar relationships. It has already made a similar arrangement earlier this month with Microsoft, providing its online support services to vCentral users.