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InVerge Universalizes eCommerce Transaction Services

Transaction services provider InVerge announced Tuesday (Oct 10) that eCommerce syndicator Nexchange has chosen the InVerge transaction processing platform to power tax calculation across its retail customer base.

The InVerge platform offers a common interface for accessing leading providers of tax, shipping, payment, data quality and risk management services. Providers are pre-tested and pre-integrated so that IT professionals can quickly deploy and implement these services across all business channels without integrating multiple applications.

Nexchange integrates branded retailers' stores, including Wolf Camera, Orvis and Hickory Farms, into a large network of content websites, such as CNN.com, weather.com and TravelNow.com, allowing visitors to purchase from these stores without leaving the content website.

The InVerge transaction services platform is a response to a market where everybody is facing the same technological hurdles. "People get hung up on having to integrate all of these different services on the back end," Melissa Womack, InVerge VP Marketing, told ASP News. "It didn't make sense that everybody was wasting their resources on this."

So InVerge stepped in with a plan to universalize the interfaces of different eCommerce providers, making them all accessible through a single interface, with management tools to manage the use of these providers.

"Instead of having to integrate all of the different software into your site's back end, you can put 1 adaptor on the site and that's it," Womack said. This single adaptor to multiple back-end services approach allows clients to switch providers in real time to avoid any downtime.

Also, if a new service is added, no new coding is necessary on the client end, since the adaptor is already installed. "There's no limit to how many service providers can be on the platform, or how many customers," Womack said.

Currently available on the InVerge platform are CyberSource, CyberCash, Verisign, Vertex, HotData, FedEx, UPS, FirstLogic, TaxWare and iComs. The final logical step for eCommerce is fulfillment, and InVerge is currently talking to potential partners, but has not formally established these relationships yet, Womack said.

The model removes cost from the transaction process for both providers and customers. Providers benefit from a lower cost of acquisition and account management, while customers benefit from competitive volume pricing, a single bill and centralized tech support from InVerge, Womack said.

InVerge is one of a dozen solution providers in the Microsoft Commerce Server Partner Program, allowing Commerce Server 2000 users to set up InVerge right out of the box. The InVerge's Service Adaptor is fully integrated into the Order Processing Pipeline, and can be configured through the Commerce Server 2000 Business Desk.