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Xevo Names ASPIC President as Chief Market Strategist

Xevo Corporation, a Marlborough, Mass.-based developer of service management software solutions to automate and streamline an ASP's operations, Monday (Feb 26) announced the appointment of ASP Industry Consortium president Paula Hunter as its chief market strategist.

With more than 15 years experience in the technology industry, Hunter is recognized as an industry expert, contributing to the ASP strategies of Compaq, cMeRun Corporation and Eggrock Partners. In her new role as Xevo's chief market strategist, Hunter will drive Xevo's strategy regarding market selection, segmentation and targeting, as well as offer a deep understanding of the evolving ASP/AIP market. Additionally, Hunter will continue to serve as the ASP Industry Consortium (ASPIC) president.

"Paula is recognized as a leading worldwide authority on the ASP market, and brings to Xevo a combination of leadership, experience and knowledge necessary to be successful in this fast-moving industry," said Hal Chapel, founder and chairman of Xevo Corporation. "We are thrilled to welcome Paula onto our executive team."

Hunter has been involved in the ASP market for several years. She is a founding member of ASPIC, which was developed in 1999, and currently serves as a member of its Board of Directors. Additionally, Hunter is on the ASP Summit Advisory Board and the Mass High Tech Advisory Board. She has spoken at a variety of leading industry conferences around the world including: ISPCon, ASPCon, ASP Summit and Networld+Interop.

"Xevo's support of Paula as ASPIC president, while serving as chief market strategist, demonstrates Xevo's commitment to working with the consortium to promote the adoption of the application service provider model," said Traver Gruen-Kennedy, chairman of ASPIC. "With her vast experience in the industry, Paula provides Xevo with a deep knowledge base about the evolution in the ASP market."

Prior to joining Xevo Corporation, Hunter held several positions in leading technology companies where she directly contributed to the development of their ASP market strategies. Most recently, Hunter served as vice president of sales and marketing and COO of cMeRun, the world's first Internet computing company devoted to the personal ASP market.

Hunter also served as general manager of Eggrock Partners' ASP Division, where she was responsible for the sales and marketing, delivery, engineering and operations within the ASP division. Hunter also worked at Compaq, where she helped develop strategy and programs in the ASP market, and with Digital Equipment Corporation, where she held a variety of product marketing, channel development and solutions marketing positions.

Xevo Corporation develops software that enables ASPs and AIPs to accelerate revenue streams, lower costs and reduce staffing requirements. Its comprehensive ASP Workbench software offers flexible service packaging and pricing, tracks application and resource usage, and automates application configuration and user management.

"Xevo's ASP Workbench is exactly the type of offering that will enable ASP's to become profitable and fuel the growth of ASP adoption," said Hunter. "I joined the Xevo team because they understand the challenges of building and scaling an ASP's business and have developed the strategy, technology and services to help organizations build a reliable and scalable application hosting business."