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Collegeboard.com Acquires College Admissions ASP

In a move which industry officials hope will allow students to save time registering for college admission, The College Board has acquired applications service provider (ASP) Sequitur Corporation.

The acquisition will allow collegeboard.com, an online subsidiary of The College Board, to use an admission and recruitment application developed by Sequitor to integrate data that it sends to colleges and universities.

The College Board is a national not-for-profit association that provides information on college admission, guidance, assessment, financial aid and enrollment for more than 3,800 institutions.

As a part of the deal, all of Sequitir's employees will join collegeboard.com and members of Sequitir's management team will take executive positions. Other terms of the deal were not provided, and calls to collegeboard.com were not returned by press time.

The acquisition is a natural extension of the 16 year relationship between Atlanta-based Sequitur and the New York-based dot-com's offline non-profit parent, The College Board.

In 1984, Sequitur first participated in the development and marketing of several College Board admission and enrollment management products. In its relationship with The College Board, the company has also provided training and consulting to over 860 clients of The College Board.

Each year, the non-profit said three million students and their parents, 22,000 high schools and 3,500 colleges take part in its major programs and services.

Among the non-profits best-known programs are the SAT, the PSAT/NMSQT, the Advanced Placement Program (AP), and Pacesetter.

Collegeboard.com is backed by Chase Capital Partners, Educational Testing Service, Venrock Associates, and Whitney & Co.

The New York-based company recently received a $15 million investment from Princeton, New Jersey-based Educational Testing Service (ETS).

*Got tips or comments? E-mail atNewYork.com.



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