Website Pros Buys NetObjects Assets
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Website Pros, a provider of Web site design and support services, announced today that it has signed an agreement to acquire the assets of NetObjects, a Web services platform vendor whose technical sophistication proved to be considerably deeper than its pockets (see NetObjects Says It's Short on Cash).
Darin Brannan, Website Pros' founder and senior vice president of business development, told ASPnews that the Jacksonville, Fla.-based company is "purchasing NetObjects Fusion and Matrix and all technologies associated with them, including anything involved with the support, maintenance, marketing and service" of the Web site building products.
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The NetObjects Fusion and Matrix brandnames and technologies will be incorporated across the company's current mix of services in three areas:
- Do-it-yourself customers who want templates and the ability to add features themselves. Matrix, a hosted Web site-building platform launched in June (see related story), will be the underlying technology here.
- Do-it-yourself-with-help customers who want to use Fusion or Matrix to build a Web site, but also want access to a Web site consultant.
- Customers who want someone to build the site for them, but may also want the capability to update the site on their own at some point.
Currently, Website Pros offers a Build Your Own Web Site service for an initial fee of $25 and monthly fee of $19.95. Matrix will most likely become the underlyingg technology for that service. (The company's pricing for Web sites it builds ranges from setup fees of $499 to $3,390; monthly fees for those sites range from $14.95 to $49.95.)
"As we worked with our 26 Enterprise Partners to help them evaluate and offer technology solutions, it became clear that NetObjects had the only platform powerful enough to meet the demands of our partners and their small business customers today and well into the future," said David Brown, chairman and CEO of Website Pros, in a statement.
Despite widespread industry praise for its products, the Redwood City, Calif.-based NetObjects ran into dire financial trouble in August when it announced to its shareholders that it lacked sufficient cash to continue operating through the end of its fiscal year (September 30th). The company deregistered its common stock on September 18th.