Interliant Sheds, Interland Grows
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Continuing with its goal to capture the small- to medium-enterprise (SME) Web hosting market, Interland, Inc., officials announced its plan to buy up some of competitor Interliant, Inc's customers Monday.
The move suits both revenue-challenged companies as executives on both sides of the bargain look for ways to streamline their operations to core competencies and gain market share in their niche.
Officials were not available for comment on the cost of the customer acquisition.
Bruce Graham, Interliant president and chief executive officer, said the move won't disrupt service to any of his current customer's Web hosting accounts.
Interland, bought out by PC manufacturer Micron in March, continues its plans to dominate the SME market despite financial hiccups along the way.
The company, the combination of Interland and Micron's former Web hosting division, is still working on ways to get its operations profitable. It's fourth quarter report, released Oct. 9, shows the company is in the middle of a shakedown, posting a net loss of $147 million, including a $5 million write off of one of its investments.
According to Joel J. Kocher, Interland chairman and chief executive officer, profitability can be reached through acquisition.
"Interland is seizing this opportunity to leverage our strong cash position by strategically acquiring Web hosting accounts that will allow us to more rapidly achieve the scale needed to accelerate our drive to cash flow profitability," he said. "By adding new customers and revenue without acquiring additional assets, we are significantly improving our operating efficiencies. This deal should be immediately accretive to gross margins."
Interliant is also in the midst of a revenue shakedown, as it sheds the unprofitable portions of its operations to fend off insolvency. Last week, as it restructured $126 million of its debt, officials narrowed down the companies core competencies to four areas: security, messaging, branding solutions and managed hosting.
"The sale of our retail hosting business - one of our non-core business areas -- is another step in the execution of our restructuring strategy," Graham said. "Interliant will continue to be a major player in the Web hosting sector through our Branded Solutions offerings."