Google to Sell Display Ads in Web Videos
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NEW YORK (Reuters) - Web search leader Google Inc. plans to start selling ads to appear in Web videos after it agreed a partnership with YuMe, an online video advertising network.
YuMe, a Redwood City, Calif.-based start-up, said on Thursday, it will serve InVideo overlay adverts as part of Google's AdSense for video beta advertising program.
Google has traditionally used AdSense for text-only advertising but said the video program extends its offer to targeted, contextually relevant video graphical ads and text overlays.
As Internet access speeds become faster around the world more television and Hollywood-produced video content is moving to the Web on sites like Hulu.com, owned by News Corp and NBC Universal, and Fancast.com, owned by Comcast Corp.
YuMe said Google is one of the third-party feeds accepted by YuMe's Adaptive Campaign Engine, which helps Web publishers in its network match each video ad impression with the best money-making ad placement in realtime.