WB Network Back to Life Online
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Time Warner's (NYSE: TWX) Warner Bros. Television Group will relaunch the WB Network as an online video site offering original programming alongside reruns of shows such as "Friends" and "Buffy the Vampire Slayer" to court a new generation of viewers.
TheWB.com targets 16- to 34-years-old viewers with new shows developed by writer and producer Josh Schwartz, known for "Gossip Girl" "The O.C." and "Terminator 4" director McG.
The launch comes as media companies struggle to court a new generation of viewers, who spend as much time watching television as they do sending text messages on mobile phones and watching online videos.
Schwartz is developing a new show for TheWB.com that "takes viewers to the front of the line and behind the soundboard of a fictional Hollywood rock club," Warner Bros. said in a statement.
TheWB.com will also be distributed by Comcast's (NASDAQ: CMCSA) video-on-demand service and its online entertainment site Fancast.com.
In addition, the new site will be available on Time Warner's AOL.