Media Giants Tap Slide to Show Facebook Videos
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Social network software maker Slide has signed a deal with major media companies to distribute video content on Facebook, capitalizing on the success of social networking.
The distribution partnership includes CBS Interactive, Comcast's (NASDAQ: CMCSA) E! Entertainment channel, Time Warner's (NYSE: TWX) Warner Bros. as well as News Corp. and NBC Universal's jointly-owned video site Hulu, among other companies.
Slide said it has signed revenue sharing advertising agreements with "several key partners" for the video service called "FunSpace Channels" which is to be launched on Thursday.
Other financial details were not disclosed.
San Francisco-based Slide, founded in 2005 by PayPal co-founder Max Levchin, said it intends to roll out the service on other social networks over the next year.
"Media companies create and deliver entertainment, social networks connect people, and Slide is the conduit between the two; that's social entertainment," Keith Rabois, vice president of strategy and business development said.
Slide made some of the hottest programs running on Facebook and News Corp.'s (NYSE: NWS) MySpace, including media-sharing applications Slide Shows, Top Friends, SuperPoke! and FunWall.
Slide says that FunSpace is the most popular third-party application on Facebook with 20 million active users monthly.