NBC and Intel: Must See Digital TV
Page 1 of 1
The agreement will enable NBC viewers to watch digital programming and receive interactive content via a DTV-enhanced computer, digital television or set-top box. Features will include an electronic program guide, chat, electronic greeting cards, interactive quizzes, movie trailers and video sneak-previews of NBC special event programming and sports statistics.
The programming is scheduled to be available to viewers this fall.
Intel said it will license to NBC the software, tools and applications that will enable the creation and insertion of the enhanced portions of the digital broadcast into NBC's existing programming. Content will be developed by NBC's interactive television production group and will utilize NBC's broad range of Internet assets, including its stake in community site Snap, which it jointly owns with CNET.
The content will be compliant with the technical specification currently being approved by the Advanced Television Enhancement Forum (ATVEF), of which Intel and NBC are founding members.