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Citrix Announces New iBusiness Unit

Citrix Systems Inc., system software developers for server-based computing technology, Tuesday created an Internet business unit to expand its role in the rapidly developing application service provider market.

The Citrix iBusiness unit will deliver solutions based on existing Citrix server-based computing products and technologies, as well as evolving Web-based technologies.

Building on the company's base of ASP partners, the new unit will recruit and provide Citrix products to ASPs who deploy and manage a wide range of client/server and web-based applications. The unit will also focus on the delivery of new Citrix technologies and products aimed at the emerging Web applications market. Future server-based products will support a thin, interactive user interface for Web-based applications deployable on any device across any network.

"Over the last year, we've seen a growing number of general-purpose and industry-specific business processes being outsourced. ASPs have emerged as the critical channel for the deployment and management of the applications behind these outsourced business processes," said Mark Templeton, Citrix president and chief executive officer.

The unit will be led by vice president and general manager, Chris Phoenix, former general manager of APM Ltd/Digitivity Inc., a Java application deployment company acquired by Citrix in 1998.

"Citrix has delivered the infrastructure at the heart of many of those implementations, and the formation of the iBusiness unit, under Chris' leadership, is our response to customer and partner demand for Citrix to focus on and pick up speed in this growing market," added Templeton.

"The infrastructure requirements for applications delivered by an ASP are remarkably similar to the requirements for application deployment and management within many of our large enterprise customers," Phoenix said. "Our customers want to select best of breed applications and to take advantage of multiple application architectures, including two- and three-tier client/server applications, Web-based applications, or a combination."

In upcoming weeks, the company expects to announce formal programs and certification for its ASP partners as well as product and technology directions to support ASP market demands.

Citrix is currently known for its Windows-based thin-client technology and solutions for companies deploying SAP-class applications over wide-area networks.