RealTime IT News

Microsoft Becomes the U.K.'s Most Popular Site

Microsoft.com has replaces free ISP Freeserve as the most popular Internet site in the U.K., according to data compiled by MMXI Europe.

It is the first time in the four months since MMXI Europe began tracking European Internet usage that Freeserve was not number one.

"Microsoft and Freeserve are both strong players in the UK and today's market conditions mean that all the leading companies are vying for the number one spot," said MMXI Europe UK Marketing Director Lucy Green.

"The number of people visiting a site is of crucial importance, but in the long term a company's success on the Internet will also depend on its ability to understand consumer behavior and to reach the right kind of people in order to keep them coming back."

The UK's Top Domains
February 2000
Top 10 Domains in the UK
Top 10 Global Domains in the UK
Rank Domain Unique
Visitors

(000)
Reach Rank Domain Unique
Visitors

(000)
Reach
1. Microsoft.com 2,830 31.9% 1. Yahoo 3,216 36.3%
2. Freeserve.co.uk 2,646 29.8% 2. MSN 3,147 35.5%
3. Yahoo.com 2,403 27.1% 3. Microsoft 2,837 32.0%
4. MSN.com 2,125 24.0% 4. Freeserve 2,646 29.8%
5. Yahoo.co.uk 1,936 21.8% 5. AOL 2,232 25.2%
6. MSN.co.uk 1,845 20.8% 6. GeoCities 1,723 19.4%
7. GeoCities.com 1,723 19.4% 7. Demon 1,466 16.5%
8. Demon.co.uk 1,435 16.2% 8. Lycos 1,449 16.3%
9. Hotmail.com 1,377 15.5% 9. Excite 1,433 16.2%
10. Passport.com 1,375 15.5% 10. UK Plus 1,396 15.7%
Source: MMXI Europe



Top 10 Global Domains in France
February 2000
Rank Domain Unique
Visitors

(000)
Reach