Big Fish, Little Fish

By Richard Black | April 18, 2000
Page 1 of 7

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BEA Systems + The Object People unit, Drugmax.com + Valley Drug, Headhunter.net + CareerMosaic, Mpower Communications + Primary Network, MyPoints.com + Cybergold, Retek + HighTouch Technologies, Safeway + GroceryWorks.com, Sunhawk.com + Copyright Control Services

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MyPoints.com (MYPT) acquires Cybergold (CGLD)
* Amount: $157 million
* Terms: 0.48 MYPT shares for 1 CGLD share
* Premium: 50%
* Industry: Direct Internet marketing
* Scorecard: B-
NEW YORK, April 17--MyPoints.com (MYPT) , which provides Internet direct marketing services, said it signed a deal to buy Cybergold (CGLD) , which develops tools that lets companies reward customers for responding to Web-based marketing, for about $157 million in stock. Under the terms of the deal, MyPoints will trade 0.48 share of its stock for each share of Cybergold stock, bringing the total to $157 million based on MyPoints closing price of 14 15/16 on Friday on the Nasdaq stock market. Cybergold's shares closed at 5-1/2, also on Nasdaq.