Big Fish, Little Fish

 MyPoints.com (MYPT) acquires Cybergold (CGLD)

   *  Amount:         $157 million

   *  Terms:            0.48 MYPT shares for 1 CGLD share

   *  Premium:        50%

   *  Industry:        Direct Internet marketing

   *  Scorecard:      B-

NEW YORK, April 17--MyPoints.com (MYPT) , which provides Internet direct marketing services, said it signed a deal to buy Cybergold (CGLD) , which develops tools that lets companies reward customers for responding to Web-based marketing, for about $157 million in stock.

Under the terms of the deal, MyPoints will trade 0.48 share of its stock for each share of Cybergold stock, bringing the total to $157 million based on MyPoints closing price of 14 15/16 on Friday on the Nasdaq stock market. Cybergold's shares closed at 5-1/2, also on Nasdaq.