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 MyPoints.com (MYPT) acquires Cybergold (CGLD)

 

   *  Amount:         $157 million

 

   *  Terms:            0.48 MYPT shares for 1 CGLD share
 

   *  Premium:        50%

 

   *  Industry:        Direct Internet marketing

 

   *  Scorecard:      B-

 


    NEW YORK, April 17--MyPoints.com (MYPT) , which provides Internet direct marketing services, said it signed a deal to buy Cybergold (CGLD) , which develops tools that lets companies reward customers for responding to Web-based marketing, for about $157 million in stock.

    Under the terms of the deal, MyPoints will trade 0.48 share of its stock for each share of Cybergold stock, bringing the total to $157 million based on MyPoints closing price of 14 15/16 on Friday on the Nasdaq stock market. Cybergold's shares closed at 5-1/2, also on Nasdaq.