RealTime IT News

DEMO: Mobile, Video and Social Take Center Stage

SAN DIEGO, Calif -- Plenty of new products kicked off the first day of DEMO here Tuesday. But very little of it can legitimately be called new technology, rather it seems to represent more commendable advances for what we're already using.

And judging from what has appeared so far, what we're using most must be mobile to keep our attention.

Startup Micello claims to put "the mind of a building in the palm of your hand." By bringing Google Maps to the campus, shopping mall and individual building level, Micello would seem to meet a real need for mobile professionals, students, consumers and travelers.

At the moment, Micello is a stand-alone smart phone application that lets you drill down into a location to a previously unknown scale.

Looking for the nearest restroom in an unfamiliar airport or convention center? Fire up Micello's application, do a quick search and hightail it on over there. Want to get a quick overview of where to shop for shoes in an unfamiliar shopping mall? Simply search "shoes" on a Micello map, and you'll see where each shoe store is, how to get to each one and even what sales or discounts are currently available.

That's the revenue model, of course; by charging businesses to list draw-them-in details, Micello can start collecting cash the moment a new map comes online.

Micello said it's currently adding 10 maps per day, but if they get the backing they're fishing for here at DEMOfall, they hope to bump that up to 100 per day in short order. H3>More help for the Twitterverse Add a new player to the list of feature-rich Twitter clients such as TweetDeck and Seesmic. Digsby, a popular universal social media client from dotSyntax in Rochester, NY, initially went overboard in the opposite direction, offering few Twitter features in its everything-in-one-place client.

But with Tuesday's debut of a plethora of new Twitter features, Digsby may yet rise to the top of the Twitter client pile. Among them are a single-column view that takes up a fraction of the screen real estate required by other clients, the ability to filter the least-important tweets out of your overall timeline to clean up Twitter noise, automated photo tweets whenever you copy and paste a picture into Digsby, a chronological view that shows you oldest tweets first, and the ability both to reply and retweet from within a pop-up notification box.

That last may prove the most compelling reason to switch clients of all. Rather than being an all-consuming time-sink, Twitter-as-IM allows users to participate in the tweet stream without interrupting other (likely more important) on-screen work.

Video monitoring rapidly has become a $10 billion marketplace, and Internet protocol digital video monitoring fast is becoming a dominant player in the market. Just try setting a system up yourself, though; Internet-connected video monitoring systems have earned their reputation for being complicated, expensive and a pain to manage.

Enter the Video Intelligence-as-a-Service (VIAAS) system from Third Iris in Campbell, Calif. Not only is the $250 camera a snap to set up -- the DEMOfall on-stage demonstrator did it in about 90 seconds -- but the $30 per month cloud-based service means never having to give a second thought to storage, back-up or even video analysis concerns.

By moving the analytics, or the fundamental "intelligence," of the video system into the cloud, Third Iris says it's able to create entry costs less than 25 percent those of on-premise systems with equal capabilities.

One early user is Family Medicine Associates in San Jose, where practice manager Melissa Pfluger praised the system's simplicity. "I can easily call up any particular date and time via the user interface without having to filter through hours of video," she says.

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