RealTime IT News

AOL Europe To Introduce Lower Flat Fee Service

To compete with Europe's booming free ISPs market, AOL Europe says it will introduce a new, low, flat fee service in the UK, to be launched June 1.

The unlimited use pricing plan will cost just £9.99 (US$16.14) per month, and, says AOL, will offer "unmatched value" to its 600,000 UK members while also driving membership growth.

At the same time, AOL Europe announced new marketing deals with online auction service eBay and the domain-based web site hosting company Verio. The agreement with Verio is thought to be the largest e-commerce deal of its kind in the UK market.

"AOL Europe's advertising and e-commerce advance sales of more than £25 million (US$40 million) over the next two years and our new strategic partnerships with eBay and Verio demonstrate our ability to attract world-class partners and revenue streams that support our investments in a superior member experience," said Andreas Schmidt, president and CEO, of AOL Europe.

David Phillips, president of AOL UK, said that the UK market is poised for enormous growth and the new pricing plan would result in "dramatically increased usage of the AOL service."