Free ISPs Spread from UK to France
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The free-ISP phenomenon that ignited in the UK last year has spread to France. Five ISPs offering unlimited access at no charge have appeared since April, with another charging a token euro.
Although it is unclear how they will earn a profit, several more free ISPs are in the works.
Services and coverage vary widely. All the new providers offer such basics as 56K Paris access, and POP3 or Web e-mail. Most have newsgroup servers.
Only two -- World Online, a subsidiary of the French company Bouygues and World Online International, and Liberty Surf -- have access throughout France. Five have ISDN, ranging from a basic 64kbps hookup to 256kbps at Freesurf, an offshoot of a British company.
In France, as in most of Europe, the high cost of access presents the biggest barrier to surfing. Tacked on to monthly ISP subscriptions from FF55 (US$9.20) to more than FF1,000, local telephone connections cost 7-28 centimes (1.2 to 4.7 US cents) per minute, depending on time of day. Cable access is scattered and of low-quality. Consequently, free ISPs should catch on fast.
The question is: how will they make money?
About 70 of the UK's 300 ISPs are free. A big reason is that British phone companies pay ISPs a portion of the local call revenue they generate (up to 1.7 US cents per minute).
France Telecom, facing no local-call competition, has avoided this arrangement, citing an already tight margin and the up-to-50 percent discounts it gives surfers on ISP connections.
But with French Internet use accounting for about 20 percent of all call traffic and expected to rise to 50 percent in three years, the operator is reportedly negotiating a compromise: for standard, fee-based access, it would not make payments to providers, while users would continue to get Primaliste Internet discounts. Free ISPs would receive a modest slice of call revenue, with connections going through a separate network not covered by Primaliste.
Analysts said it's unclear what this will mean to ISPs. Meanwhile, free providers look to advertising and e-commerce to pay the bills. Surfers must connect via portals festooned with ads targeted with information they provide when registering.
British company Kingfisher, which owns Liberty Surf with LVMH, is distributing the offer through Darty, its electronics/home-appliance chain, which will sell merchandise via the portal.
VNU, Europe's top computer publishing group, is using VNUnet Online to promote publications such as NetWork News and SVM Achat. The group hired Internet Telecom to create its service. That new company is developing access services for other large French retailer and media clients.