Snap! To Replace Excite In Real's G2
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The pact means that searches conducted through Real's RealPlayer G2 will be handled by Snap!, traffic that now goes to Excite. Snap.com will pay an unspecified fee to Real and the two companies will share any revenues.
Tom Frank, Real's senior vice president, told Reuters the deal is the biggest distribution pact the streaming media company has ever done.
"We're interested in the expanded opportunities for the distribution of content to a highly-qualified and highly-targeted audience," he said.
Other terms of the agreement call for directory listings from RealNetworks' RealGuide to be incorporated into Snap.com's directory, which the companies said would provide Snap.com users to access a variety of live and on-demand RealAudio and RealVideo Internet programming. Snap.com's rich media search capabilities will also be featured exclusively on all RealNetworks Web sites, including Real.com, RealGuide, DailyBriefing, Film.com and MusicNet.com.
Search results from the RealPlayer and from RealNetworks Web sites will be returned to users on a customized, co-branded edition of Snap.com, specifically targeting RealPlayer users. This version of Snap will offer content from Snap.com For Higher-Speed Users, what the companies call the first rich media portal service providing a next-generation broadband capabilities featuring multimedia content, search and navigation functionality.
Snap! also announced today that Snap.com For Higher-Speed Users has finished its preview phase launched in March. Code-named "Cyclone," the next generation rich media Internet portal offers content and distribution agreements with more than 50 content, media, e-commerce, telco and Internet service companies. Snap.com for Higher-Speed Users will feature all rich media types, including video, audio, gaming, animation, and telephony with Snap's! Internet directory and search service.
Certain programming content from RealGuide will also be added to both Snap.com and Snap.com For Higher-Speed Users. The RealGuide allows viewers to access top stories and programming from over 200 RealChannels and RealStations, and also access to more than 1700 radio and television stations broadcasting on the Internet as well as over 3000 sites featuring RealAudio and RealVideo programming.
"Coming on the heels of Snap.com's launch of the first-ever rich media portal service, earlier this year, this deal with RealNetworks further extends Snap.com's established leadership position in the crucial streaming media space," said Edmond Sanctis, Snap.com's chief operating officer. "Snap.com continues to build its vast rich media resources, along with our ability to offer users of all speeds the richest portal experience that showcases the best audio and video content on the Web."
"We are pleased to be joining forces with Snap.com and think this is a very valuable deal for RealNetworks," Frank said. "This agreement is not only one of the largest financial transactions we have entered into in the content aggregation arena, but it provides RealPlayer users with a much more enjoyable Internet media experience by combining Snap.com's premier rich media search capabilities with RealNetworks content aggregation properties."
Monday's announcement is the latest blow for Excite which next month will end its search deal with Netscape Communications.
Bloomberg news reported over the weekend that the search pact between Netscape and Excite will end June 17.