Penguin Group Launches Classics Site
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The Penguin Group has launched PenguinClassics.com, a major source of information about literary classics that will carry interviews, research, discussion, and readers' and teachers' guides.
The publisher, a subsidiary of Pearson plc and owner of such famous imprints as Viking, G.P. Putnam's Sons and Signet, says it is exploring potential alliances with e-commerce and distribution partners.
"With the launch of PenguinClassics.com we are creating the modern-day equivalent of the old-fashioned salon in which the enduring values of the world's greatest literature are discussed, debated and passed on to a new generation of readers," said Michael Lynton, chairman and CEO of The Penguin Group.
The new Web site is the latest move in an ongoing expansion of the Penguin brand. Recently, the group launched Penguin Music Classics, a new classical music label, in conjunction with the PolyGram Entertainment Group.
The site's design is said to be based on the features of the familiar Penguin Classics books.