Excite Australia Makes its Debut
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In the first of a series of planned initiatives, the recently formed Liberty One/Excite Inc. partnership Wednesday launched Excite Australia.
Tim Burgess, vice president of Excite Asia Pacific, said excite.com.au will play a leading role in providing Australian users with personalised news, entertainment and information needs.
"Our product allows users to tailor the Internet to meet their information needs," he said. "As such, we are confident of building a loyal base of users who will return to Excite every time they access the Net."
Excite Australia has established a content agreement with Equity World, who will provide real time stock quotes, ABIX business news, company profiles and historical charts. In addition, content has also been licensed from Australian Associated Press (AAP) for domestic, international, sport, entertainment and business news.
Excite Australia's search functionality will offer language-based and regional searches with over 800,000 unique Australian URLs.
The company has lined up 12 sponsors for the project, including ANZ, Optus, Intel, travel.com.au and Fairfax Online.