Digital TV D-Day Dawns For BBC
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Having lost around £15 million (US$24 million) of licence fee revenue on its news network BBC World, and having spent £20 million (US$32 million) on the late-night News 24, the BBC is now putting a further £10 million (US$16 million) into the new digital channel.
Designed to appeal to the younger, "wired" generation, BBC Knowledge will be funded -- if the BBC gets its way -- from a special digital licence fee paid by all users of digital television.
An original feature of the BBC's new digital channel is the use of the Internet as an integral part of the shows. This, will allow programme makers to develop new interactive techniques that involve the audience and encourage greater participation, said the BBC.
BBC Knowledge will normally transmit from 6 p.m. to 12 a.m. weekdays and 6 p.m. to 12 a.m. weekends.