Digiland Services HP's Asian Online Store
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In a non-exclusive agreement with Hewlett-Packard Co, Digiland Singapore Pte Ltd, a subsidiary of mainboard-listed GES International Ltd, will provide order-processing and delivery fulfilment services for the HP online store in Singapore.
Recent media reports' overestimating the potential earnings from Digiland's role in the HP Asian online store forced the company to issue another press release to clarify that the deal only applies to Singapore.
The HP online store, formerly called the HP commerce centre, allows end users to purchase HP products online which are fulfilled through selected channels in Singapore of which Digiland is one.
Orders are electronically transferred from the HP online store to its channels' Web sites for order confirmation and payment.
The expected turn around time for customers' orders is 24 hours effectively due to the electronic link from HP's online store front to Digiland's in-house systems.
"Every time someone in Singapore buys something from the Singapore HP online store, we stand to take a small cut," said Lim Tow Cheng, managing director of Digiland Singapore.
HP has only one online store in Asia, and that is the Singapore store. The company intends to open up another one in Australia this year.
The Digiland Group of Companies acts as wholesaler for HP in many Asian countries but for the online store it is only applicable in Singapore, said Chin Hon Cheng, director of e-business for HP in Asia Pacific.
The Digiland Group of Companies is the sales, marketing, and distribution arm of GES International Ltd, a homegrown regionally-based manufacturer of computers and computer-related products.