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icollector Partners With Excite Europe

UK Internet auctioneer icollector Thursday entered a strategic partnership with Excite Europe to spearhead a worldwide promotional campaign.

Under the agreement, icollector will take a major presence on Excite's arts and leisure channel and will contribute co-branded content on many other channels as well.

"With over 8.8 million users, Excite is a leader in its field and provides the best business partner to enable icollector to dominate its European target market," said James Corsellis, CEO of icollector plc.

Initial focus for the campaign will be on the highly publicised Elvis Presley Memorabilia Auction, which is attracting attention from Elvis collectors around the world.

In addition, icollector will also run a banner campaign across Excite's European network.

icollector's communications director Juan Plata commented that the company was pursuing a number of other partnership opportunities of similar depth and scope.

icollector plc trades on the OFEX facility in London.