Too Many ISPs In Western Europe, Says Analysys
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There are too many ISPs in Western Europe, says the UK-based telecoms consultancy Analysys in a new report released Thursday.
Although prices have been in free fall, the number of ISPs at the end of 1998 was over 3,000 -- and many more have been launched in the past few months.
The report, entitled "Internet Service Providers in Western Europe," notes that the market cannot sustain such a high number of ISPs.
"Most of the factors encouraging market growth are short or medium term," said the author of the survey, Dr, Philip Lakelin. "In the longer term, and that really means only the next few years, the Internet access market will become considerably more streamlined."
Lakelin goes on to say that the ISP industry in Western Europe is being driven through parallel cycles of fragmentation and consolidation. Diversity will remain, but the major players will be those who provide extensive services with strong branding, such as AOL-Bertelsmann Europe, Freeserve and Planet Online.
According to the report, revenue sources for ISPs will shift entirely away from access provision towards advertising, ecommerce transactions and content offerings.