European Companies to Accelerate Web Spending
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European Web site operators have committed to spending more than twice as much per Web site this year than their North American counterparts, a new survey shows.
ActivMedia Research, said its sixth annual study of electronic commerce and Web site development costs discovered that Europe will average a $77,000 investment per site while North America reported an average investment of $33,500.
The numbers are from the research company's "Real Numbers Behind 'Net Profits 1999" study. The development bodes well for rapid expansion of European e-commerce, the company said.
1999 Budget for Total Web Site Investment (in US Dollars)
"Europe has nearly half as many online users as North America, and the Asia/Pacific Rim countries have nearly a third," he added.
"Latin America, late to start, has a growing Internet presence, especially in Brazil. The analyst community has been watching non-U.S. countries closely to see where the next success story will arise. According to consumer-oriented Web site managers in our study, European e-commerce will surge in 2000, when global consumer e-payment and anti-fraud systems strengthen, and current non-U.S. Web site investments in e-commerce enabling take hold."
The "Real Numbers Behind 'Net Profits 1999" annual study is available for $2,995.