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Yep.com Launches Popularity Search Engine

Online content provider WebSideStory Tuesday launched a proprietary search engine designed to rank sites based on popularity.

Yep.com uses WebSideStory's HitBOX Tracker traffic counter program to rank the popularity of sites found in the search database. Relevant lists are compiled in order from the most popular down, the company said. There arespecific categories to search, including arts & literature, business & career, entertainment, finance & investing, health & fitness, home & family, shopping, sports and travel.

"Yep.com is another innovative addition to the WebSideStory family of Internet sites and services. It provides more than random search results, it delivers customized and accurate content," said Blaise Barrelet, WebSideStory's president and CEO.

"We didn't invent the concept of searching for Web sites, but we have taken the process to new heights, creating a more valuable and fulfilling experience for the end-user."

The addition of Yep.com into the search engine field marks another attempt to offer niche searches to simplify Internet usage. Other niche engines recently launched include Lycos' directory and MP3 searches, as well as Inktomi's multimedia-specific search engines.