Virtual Press Office Comes To Singapore
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Singapore-based Eastwest Public Relations will be bringing the Virtual Press Office (VPO), an official online press office for more than 75 of the largest U.S. trade shows, to Asia.
In a one-year licensing agreement with Virtual Press Office Inc., Eastwest will market the service in Asia, specifically in Singapore, Japan, Hong Kong, China, Australia, New Zealand, Brunei, Malaysia, North Korea, South Korea, North Taiwan, Cambodia, Thailand, Vietnam, Myanmar, India, Indonesia, and the Philippines.
VPO will be officially launched in Singapore during Comdex Asia '99 on June 22.
By bringing VPO to Asia, Eastwest aims to simplify the news gathering process for the media in Asia and provide Asian exhibitors with detailed reports of editors' interests and responses to exhibitors' press kits on-site or via the Internet.
VPO's Web site has an estimated media list of 6,500 journalists in 70 countries of which 1,100 journalists are in Asia, and 2,500 corporate clients.
"Of the 6500 journalists, some 34 percent are outside the USA, and nearly 20 percent of this group are registered as journalists in Asia. It is our target to add another 600 journalists to make this a more comprehensive database," said Jim James, director of Eastwest. "In terms of events, it our objective to be the official on-line press office for 20 of the region's largest events over the course of the year."
The agreement with VPO Inc was confirmed in May this year and Eastwest is in the process of producing its marketing materials for the Singapore market.
"This partnership between Virtual Press Office Inc and Eastwest Public Relations represents an exciting expansion of VPO's press-kit management services into the Asian market," said Tom Cherry, CEO and co-founder of Virtual Press Office.