AltaVista Sale Would Spare Investors A Bad IPO
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If you're an investor who hates to see a promising opportunity botched, or if you're simply an Internet user who values a good search engine, you should hope reports are true that CMGI may buy AltaVista from Compaq.
CMGI, an Internet holding company and venture capital firm, reportedly is mulling the purchase of AltaVista and other Internet properties from the computer maker for $2 billion to $3 billion in stock. Insiders say an announcement could come as early as Thursday.
Once regarded as the best search tool among serious Internet users, AltaVista has been deteriorating in quality ever since Compaq bought its ailing parent company, Digital Equipment Corp., last year.
Now Compaq itself is ailing. The leading global seller of personal computers has been rocked by poor quarterly performances that ultimately led to the ouster in April of CEO Eckhard Pfeiffer.
On the surface, it sounds like a good move. AltaVista ranked 10th among all Web properties in attracting visitors in May, and its name is recognizable to even the most casual Internet user. For Internet companies relying on advertising business models, traffic and branding are indispensable assets.
But the rot has begun to set in, and an IPO would have focused investors on the problems confronting AltaVista.
As a portal, AltaVista is not in the same league as sites such as Yahoo!, Lycos, Go Network, GeoCities or Excite, all of which generate much more traffic - three times as much in the cases of Yahoo! and Lycos.
There's a reason why: These sites offer users a vast array of timely news, information and services. Go to AltaVista several days in a row and there's a good chance that the same stale headlines will be staring you in the face. Does anyone update this site on a regular basis?
Well, you might say, AltaVista has never aspired to be a portal. It's bread-and-butter always has been its superior search services.
When Compaq spun off AltaVista early this year and began laying the groundwork for an IPO, the company began packing the search engine's executive ranks with PC industry veterans who, in remarkably short order, proved themselves inept in the Internet world.
Such is not the case with CMGI, which has proven itself adept at picking and developing Internet winners. If the deal with Compaq goes through, it will do the same for AltaVista. And then we could eventually see a worthy IPO.
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