It's official: INT Media Group, the parent company of this publication, is changing its name, now that it has closed a $250,000 purchase of the remaining assets of Jupiter Media Metrix' research and events businesses.

INT Media Group's Chairman and CEO Alan M. Meckler said the company's new name would be changed to Jupitermedia Corporation to emphasize the importance of the Jupiter brand.

"The acquisition of the Jupiter Research and Events businesses provides us with an outstanding opportunity to further expand and diversify our revenue sources," he said. "We envision tremendous marketing synergies among the Jupiter properties and our internet.com and EarthWeb.com Network with over 20 million unique business users."

The corporate name change is expected to take place as of September 4th, and new looks for Jupiter's home pages http://www.jmm.com and http://www.jup.com are in the works.

Jupiter Research was founded in 1996, and it specializes in business and technology market research in 17 business areas and 9 vertical markets. Jupiter Research analysts are widely quoted in the trade and financial press and Jupiter Events are well known for attracting industry leaders and professional attendees.

The deal marks a final chapter in the history of the New York-based Jupiter Media Metrix, which has sold off roughly $27 million worth of different operating units during the past year amid a two-year shakeout in the Internet-related and technology industry.

Some of its recent sales include its North American and research panel assets to Virginia-based comScore Networks for $1.5 million in cash. In April, its onetime acquirer NetRatings paid $8.5 million to acquire Jupiter's Seattle-based AdRelevance group, which tracks online campaigns, sites' ad sales and advertisers' spending. It also picked up about $15 million by selling its patents.

Jupiter's research services division brought in about $42.2 million during 2001, while events took in about $3.4 million, making them among the hardest hit areas for the firm. In 2000, Jupiter took in $31.9 million from events.

Overall, Jupiter Media Metrix's revenues (before the sales of units) were $89.1 million during 2001. INT Media took in about $43.9 million in revenues during the same time.