Online Asian entertainment store, YesAsia.com, who recently teamed up with Taiwanese giant bookstore, Kingstone, to reach out to Chinese book readers in the US and Europe, has now tied up with Ajiichiban USA, a subsidiary of Ajiichiban who has food franchises in more than 90 locations in Hong Kong. Together, they will launch a co-branded online shopping site (www.ajiichiban-usa.com/) selling a wide range of quality Asian snacks to consumers in the US.

The partnership is part of a recent initiative by YesAsia known as YesOutlet, which leverages the company's powerful e-commerce platform to help Asian-centric manufacturers and retailers market their products online to its 100,000 customers in the US.

Through the YesOutlet system, YesAsia oversees technology, customer order processing, inquiries, and product delivery, while partners are responsible for product selection, merchandising, and daily product management - effectively maximizing the core strengths of each company.

According to YesAsia.com's IT and operations director, Albert Wong, the demand for Asian products in the US and other countries is strong, yet the market has not been effectively served. The company has decided to bridge the gap with Wong commenting: "YesOutlet is specifically designed to help Asian companies address this demand with minimum capital outlay and risk."