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"E-Telco" Solutions Company Opens in UK

Austin, Texas-based Simplified, which describes itself as "the world's first and only e-telco solutions company," has opened in the UK.

Simplified's new office, its first outside the United States, is located in Berkshire. Other overseas offices are planned for Asia before the end of 1999, says the company.

"Our customers kept requesting that Simplified provide e-telco solutions in Europe," said Jon Garfield, Simplified's chief financial officer. "It's a natural expansion for us with a tremendous amount of opportunity."

Heading up operations in the UK will be RuthAnne Heskin, a telecoms professional with special expertise in Valued Added Services and emerging technologies. Previously, she was managing director of Summa Four's European, Middle East and African operations.

"Simplified has the only true e-telco solution because we empower switches with virtually everything a carrier requires to be a leader in the industry," commented RuthAnne Heskin.

"No other company delivers 'e-telco in a box' -- Web-enabled billing, real-time customer service capabilities, advanced multiple SS7 stacks, prepaid, calling card, O+ and 1+ and so much more."

Initial response in the UK has been "overwhelmingly positive," according to Heskin.



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