The survey results, culled from a telephone survey of nearly 2,500 Internet users, are used by Pew to argue that spam, while a growing problem for personal e-mail accounts, has not had a pervasive effect on the workplace.
Fifty-three percent of work e-mailers told Pew that nearly all of their incoming mail was work-related, and 71 percent said "a little" of the e-mail they receive at work is spam. The research found nearly 60 percent of respondents receive fewer than 10 e-mail messages per day and half said "none" of their work e-email was spam.
"A small number of the truly inundated work e-mailers have created most of the buzz about e-mail overload," the report said.
Yet when queried about how much time was devoted to spam at work and home combined, a survey of 1,000 consumers conducted for Symantec Corp. by InsightExpress revealed that 65 percent spent more than 10 minutes each day dealing with spam, and 24 percent reported dealing with it for more than 20 minutes per day.
RELATED ARTICLES
E-mail marketers fret that spam will increasingly drown out legitimate marketing messages, as users become frustrated by clutter and over-aggressive spam filters throw out the good with the bad. A survey earlier this year by Rick Bruner's Executive Summary and e-mail marketer Quris found e-mail users reporting spam taking up 28 percent of their in-boxes, including their home and work accounts.
Pew attributes much of the deluge of spam to users' home accounts, particularly Hotmail, MSN, Yahoo! and AOL. Nearly all of those e-mail providers have taken steps to staunch the flow of spam with improved filters and user-generated blacklists.
Pew said its poll results back up its contention that corporations are doing a fair job of fighting spam, installing e-mail filters and educating employees about spam-prevention techniques, including not verifying their e-mail addresses by opening spam and never posting their corporate e-mail addresses online. For spammers, an e-mail provider such as Hotmail, with tens of millions of users, remains the main target over corporate accounts.
Other key findings from the Symantec survey include:
- 37 percent of respondents receive more than 100 spam e-mails each week at home and work
- 63 percent receive more than 50 spam messages weekly at home and work
- 69 percent of respondents agreed or strongly agreed that spam is generally harmful to e-mail users. MessageLabs reports one virus interception in every 212 e-mails in 2002 up from one out of 380 in 2001 with "Klez" as the number one virus of 2002, with five million copies captured.
- 77 percent of respondents with children under the age of 18 noted that they are concerned or very concerned about their children reading spam
- 38 percent indicated that pornographic or otherwise inappropriate spam content was considered their primary concern. The "Nigerian Scam" alone has spread worldwide, and MessageLabs expects the operation to gross over two billion dollars in 2003, becoming the second largest industry in the country, if e-mail users continue to be deceived.
- 84 percent agreed or strongly agreed that spam places a burden on their individual time
- 36 percent responded that it takes too much time to delete or unsubscribe to spam messages
- 42 percent of respondents didn't use a spam filter
- 18 percent of respondents indicated that spam takes up limited computer and e-mail resources
LATEST NEWS
CA Acquires Cloud Vendor Nimsoft for $350M
Microsoft Gives MSN Home Page a Major Overhaul
NoSQL Supporters Challenge Relational Databases
Google Ready to Make China Decision
Lost Drive Puts National Guard Data at Risk
"At best, spam is annoying; at worst, it's objectionable and a real threat to productivity and resources," said Steve Cullen, senior vice president, Consumer and Client Product Delivery at Symantec. "As consumers face a steady increase in spam e-mails every day, it is clear that unsolicited e-mail is a problem that must be addressed if users are to continue to enjoy the benefits of online computing."







Digg
Del.icio.us
Facebook
Google
StumbleUpon
Technorati
More stories by Robyn Greenspan
