RealTime IT News

AOL, in $89 Million Content Deal

In a deal cutting across all that the mega site has to offer, America Online, Inc. and, Inc. Tuesday announced a four-year, $89 million alliance.

Under the terms of the deal, AOL will roll out content across its five brands by this fall and receive performance-based warrants to purchase shares in the medical information company. In return, will pay out $89 million over four years. will also have access to AOL's sales force, will support the launch of new AOL products and services, and will also use software from the Sun-Netscape alliance to support its services, the firms said.

" is the nation's leading dedicated online consumer healthcare network, and for decades, Dr. Koop's message of openness and education has resonated with Americans as they have looked for the information that will allow them to make better health care decisions," said Bob Pittman, AOL's CEO.

"This agreement is also a clear example of the end-to-end e-commerce solutions that AOL, the Sun-Netscape Alliance and Sun Microsystems as a cohesive team can bring to our enterprise customers."

"This partnership firmly establishes's dominance in the online healthcare arena -- no one can boast the traffic, presence and critical mass that we've secured through this exciting alliance with AOL," said Don Hackett,'s president and CEO.

Media Metrix's April and May reports dubbed as the top Internet healthcare site.

In addition to its deal with AOL, also has agreements in place with GO Health Center,, Training Room and the Health Channel.

In another content deal, AOL signed Tuesday a two-year advertising agreement with to bring the online auto dealer's services to the AOL Network.

"This agreement not only extends our reach to the large base of AOL members, but also gives broad reach in selected automotive areas across AOL brands," said Dean DeBiase, president and CEO of "This added presence is a key component of our overall brand-building strategy to become the dominant Internet consumer automotive service." has similar agreements in place with Yahoo! and HotBot.