Freeserve Valuation Less Than Expected
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Dixons' Freeserve has been valued at between £1.31 billion and £1.51 billion (US$2.05 billion and US$2.36 billion), well below previous estimates of £2 billion to £4 billion (US$3.13 billion to US$6.25 billion) that were mentioned in the press.
Shares in the company will begin trading on the London and Nasdaq stock markets beginning 26 July.
Only 18.25 percent of Freeserve is being offered for sale by Dixons, although this is also more than had been forecast a few weeks ago.
Freeserve, which launched as a free access ISP in September 1998, became the top ISP in the UK within 11 weeks, and by May 1999 had achieved nearly 1.25 million active users. The average Freeserve user logs on once a day, says the company.
There will be at least two more big flotations in the UK in 1999: auctioneer QXL anticipates a flotation in September, while the financial services company eXchange is expected to follow later.
Freeserve users who registered for shares before July 9 will be able to make a minimum investment of £250 in the company. According to Dixons, 114,000 people applied for registration.
The biggest shareholder besides Dixons will be Energis, which will buy 3.75 percent of Freeserve over the next four years. Energis provides the telecoms infrastructure for the ISP.