Australian TV Networks Land Datacasting Deals
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The country's national, publicly-owned television network, the Australian Broadcasting Corp. (ABC), is set to move into multimedia with the help of the Victorian state government.
Cinemedia, the government's film and multimedia funding and development body, have agreed to each contribute AUS$1.6 million in cash and in-kind resources over the next two years to develop a Multimedia Production Accord.
The Accord has been developed to fund collaborative multimedia projects between the Victorian independent production sector and the ABC.
This move comes less than a month after the ABC Multimedia Unit demonstrated a functional datacasting system to its Board. Such technologies that are actively being developed are certain to be pursued with this new input of funding.
While the Accord is similar in nature to local television production accords, it is the first time it has been applied to the multimedia industry.
Australia's other public broadcast network, the Special Broadcasting Service (SBS), will meanwhile receive AUS$2 million from the federal government to establish a new media unit. This funding will come from the AUS$120 million Television Fund derived from the next 16.6 percent sale of national telecommunications carrier Telstra.
The funding, which was announced by acting Minister for Communications, Information Technology and the Arts, Peter McGauran, will be spent over the next five years.