Sina.com Debuts Hong Kong Portal, Outlines Strategy
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China market leader Sina.com has introduced a Hong Kong portal to its network of Chinese sites.
Although only one million people are online in Hong Kong, Sina.com's management indicated that the Hong Kong portal was an important addition to its network because of the city's financial capital and its geographical and strategic significance.
"Sina Hong Kong fulfills our landscape picture," said Daniel Chiang, Sina.com's Chairman and the former president of Trend Micro."Having the Hong Kong site completes our global strategy."
"We would like to be number one. The higher traffic sites in Hong Kong are about one million page views," commented Laurie Kan, general manager of Sina.com Hong Kong. "We are very confident that we will exceed this level."
Across its network, Sina.com claims to have 180 million page views per month with the its mainland China site topping 3.4 million in one day in July.
In regard the possibility of a share offering, Daniel Chiang said he could "give no specific answer."
"Where we stand now, we could probably raise all the money in the world," said Chiang. "However, currently, we are concentrating on building a brand and earning market share."
Chiang did indicate that Hong Kong's Growth Enterprise Market (GEM) Board, a Nasdaq-type market to be launched later this year, was in contact with his company.
Earlier this year, several venture capital groups and private investors lead by Walden International Investment Group injected US$25 million into Sina.com.