RealTime IT News

Sina.com Debuts Hong Kong Portal, Outlines Strategy

China market leader Sina.com has introduced a Hong Kong portal to its network of Chinese sites.

Although only one million people are online in Hong Kong, Sina.com's management indicated that the Hong Kong portal was an important addition to its network because of the city's financial capital and its geographical and strategic significance.

"Sina Hong Kong fulfills our landscape picture," said Daniel Chiang, Sina.com's Chairman and the former president of Trend Micro."Having the Hong Kong site completes our global strategy."

In China, Sina.com was rated the number one site in two different surveys by the China Network Information Center (CNNIC) and Australian research firm www.consult respectively.

The company hopes to have the same success in Hong Kong as it has enjoyed in the mainland.

"We would like to be number one. The higher traffic sites in Hong Kong are about one million page views," commented Laurie Kan, general manager of Sina.com Hong Kong. "We are very confident that we will exceed this level."

With the addition of Sina.com.hk, the portal operator will have four Chinese sites including Sina.com.tw for Taiwan, Sina.com.cn for China, and Sina.com for North America.

Across its network, Sina.com claims to have 180 million page views per month with the its mainland China site topping 3.4 million in one day in July.

In regard the possibility of a share offering, Daniel Chiang said he could "give no specific answer."

"Where we stand now, we could probably raise all the money in the world," said Chiang. "However, currently, we are concentrating on building a brand and earning market share."

Chiang did indicate that Hong Kong's Growth Enterprise Market (GEM) Board, a Nasdaq-type market to be launched later this year, was in contact with his company.

Earlier this year, several venture capital groups and private investors lead by Walden International Investment Group injected US$25 million into Sina.com.