Netscape Woos Chinese Market with Content, Browser
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Netscape Communications Thursday redesigned its Chinese Netcenter portals with new localized content and released its new Chinese language browser.
The two versions consist of a simplified Chinese language version for mainland China portal and traditional Chinese characters for the Taiwan and Hong Kong portal.
Netscape partnered with China Internet Corp. (CIC) to content for the portals, featuring sections on business, computing, entertainment, finance, news, shopping, sports and travel.
"Netscape is well positioned to work with local partners to share in the growth of the Internet in China," said Linda Lawrence, vice president of International Netcenter. "The fact that Netscape was the first global portal in China demonstrates our commitment to the development of China's Internet industry."
According to a recent Advanced Forecasting-HuiCong survey, 60 percent of Chinese households use Netscape Communicator.