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British Telecom Plans Move Into ADSL

British Telecom, through its Internet & Multimedia Services division (IMS), plans to launch an interactive content service for consumers over ADSL, the new high speed digital service also announced this week.

BT's offering will consist of high-speed Internet access, enhanced Internet applications and what it calls "a compelling range of content services." The whole package will become available from March 2000.

"This new service will transform the use of the Internet in the UK and provide a dynamic addition to the choice of information, commerce and entertainment services available to consumers," said John Swingewood, director of BT IMS.

A trial of BT interactive services has been running for several months in north and west London, and a separate trial of video-on-demand was conducted in East Anglia in 1994. BT says that the new content service will be based on findings from these two trials.

One of the key features of ADSL (Asymmetric Digital Subscriber Line), besides its high speed, is that it enables users to be online all the time, using the same line for voice and data.

"The trial is allowing us to experiment with an exciting range of visual and audio enriched content and fast Internet services to determine consumer reaction to an 'online all the time' world," said John Swingewood.

"Customer feedback suggests that the trial service has changed the way in which the Internet is used and users are enjoying the combination of unmetered usage, a high-speed service and an exciting range of content. This is endorsed by a virtually zero percent churn rate."



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