RealTime IT News

AOL Latin America Partners with Big Entertainment

America Online Inc. Thursday enlisted Big Entertainment in its yet-to-be-launched Latin America service.

Translated versions of movie site and online movie store will be rolled out across the Latin American AOL Network. will become an AOL anchor site in the region, while will be rolled out across the Latin American version of the recently developed Shop@AOL service.

Under the terms of the agreement, AOL Latin America will take a minority stake in Big Entertainment. The deal will also mark the entry of and into the Latin America.

AOL Latin America will begin to roll out it services by the end of the year, with AOL Brazil as the first service on the slate.

The two services' content will be provided in Portuguese for AOL Brazil, and in Spanish for launches planned first in Mexico and Argentina.

"Big Entertainment expects explosive growth of its brand as a result of our partnership with AOL Latin America," said Mitchell Rubenstein, chief executive officer of BigE. "We look forward to joining forces with AOL Latin America to bring the best of 'Hollywood' to Brazil and throughout Latin America."

AOL Latin America, a joint venture between AOL and the Cisneros Group, was formed in December 1998. The joint venture will also bring CompuServe to the Latin American market.

After losing a Brazilian court battle over its domain name of choice, AOL Brazil is available at Brazil's similarly named America On Line won the San Paolo ruling for, though AOL said it may appeal.

This is Big Entertainment's second major move with and A deal is also in the works with CBS, in which the television network plans to take a 35 percent stake in the company for $100 million.