AOL Latin America Partners with Big Entertainment
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America Online Inc. Thursday enlisted Big Entertainment in its yet-to-be-launched Latin America service.
Hollywood.com will become an AOL anchor site in the region, while bigE.com will be rolled out across the Latin American version of the recently developed Shop@AOL service.
Under the terms of the agreement, AOL Latin America will take a minority stake in Big Entertainment. The deal will also mark the entry of Hollywood.com and bigE.com into the Latin America.
The two services' content will be provided in Portuguese for AOL Brazil, and in Spanish for launches planned first in Mexico and Argentina.
"Big Entertainment expects explosive growth of its Hollywood.com brand as a result of our partnership with AOL Latin America," said Mitchell Rubenstein, chief executive officer of BigE. "We look forward to joining forces with AOL Latin America to bring the best of 'Hollywood' to Brazil and throughout Latin America."
AOL Latin America, a joint venture between AOL and the Cisneros Group, was formed in December 1998. The joint venture will also bring CompuServe to the Latin American market.
After losing a Brazilian court battle over its domain name of choice, AOL Brazil is available at www.br.aol.com. Brazil's similarly named America On Line won the San Paolo ruling for aol.com.br, though AOL said it may appeal.
This is Big Entertainment's second major move with Hollywood.com and bigE.com. A deal is also in the works with CBS, in which the television network plans to take a 35 percent stake in the company for $100 million.