Market Research Firms in Battle
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The Rochester, N.Y.-based firm filed suit in the U.S. District Court for Western New York, claiming that Greenfield Online displays "false and misleading" content on its site by claiming to have the "world's largest Internet-based marketing research panel."
The content misrepresents the nature, characteristics and quality of Greenfield's services, Harris stated in the filing.
On its site, Harris also claims to be the world's largest Internet-based market researcher. Harris hopes to resolve the question of who is the biggest fish in the pond with the lawsuit judgement.
"We have in excess of 4 million people who have indicated a willingness to participate in ongoing Internet research activities with us," Foster said. "The claim that was made would've been focused on the fact that we, when we survey these people, are in fact spamming them -- that we are doing it without their consent -- is just outright incorrect."
Nadilo said the company was surprised to learn of the lawsuit and maintained that Greenfield did nothing wrong.
"We are confident [the lawsuit] is without merit," Nadilo said in a statement. "Our company is determined to ensure that the highest standards of integrity and professionalism are maintained when conducting research over the Web."