Pacific Internet Ups the Ante Further
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Singapore's Pacific Internet Ltd., which already has a pole position in the island's ISP market, launched another salvo over the weekend by bundling some of the most attractive promotions in the republic.
Following its recent launch of a free PC with unlimited Internet access, the company has unveiled four attractive products with an unlimited Internet access.
The latest launch bundles either a 21-inch Sony TV, Sony DVD player, Sony mini VCD hi-fi or a Nikon Pronea S camera for any new user or any existing user who signs up for unlimited Internet access, the company announced Sunday.
In a major advertisement in the local papers, the company said users will "prepay as little as S$679 and you can enjoy 12 months of Internet access plus an exclusive consumer electronics (item) of your choice." The S$679 package is basically for 13 hours of access.
A company spokeswoman said PacNet expects to boost its subscriber base by another 2,000 from its existing base of 8,000 users. The main aim of the promotion is to reach out to a wider base of mass market rather than those who are IT-savvy.
The company's previous promotion comprised unlimited Internet access with a free PC made by a local manufacturer Neat Technology Pte. Ltd. or US major Compaq Computer Corp.
The present offer goes beyond the previous offer because it enables those who already have a PC to own consumer electronics products, she said.
PacNet believes that the novelty of offering a free PC with unlimited access will eventually lose its appeal, but the company found this approach to be an attractive means to boost its subscriber base.
The company said that since its launch of the free PC promotion with unlimited Internet access, it has sold nearly 800 units with more than 90 percent of the requests coming from new subscribers.