Korean Internet Firms Look to Overseas Markets
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In particular, these companies have begun penetrating into other Asian markets as well as the North American market.
3R Soft, the market leader, gives more emphasis on advancing into Asian market rather than North American market. The company has recently concluded a contract with a Japanese firm to export US$3 million worth of its web-based e-mail server software 'MailStudio 2000.'
Also, 3R Soft has concluded a US$350,000 contract with a Thai company to export the software, and it is now contacting two companies in China and a company in Malaysia to sell the product, according to company officials.
At the same time, Korean electronic commerce solution providers, already enjoying lion's share of the domestic market, are preparing for the advance of their products into North American market.
E-net Corp., which has been leading the domestic market with its EC-solution 'Commerce 21,' has decided to set up a subsidiary in the U.S. next month to market its products in the region.
When E-net establish the local company in the U.S., it will leave the management to an American to be appointed as the president of the local company in order to maximize localization of its management in the U.S.
Company officials said that E-Net's Commerce 21 is flexible enough to cope with the rising traffic and enables instant correction of the solution's core engine. And, the product also features back office functions, such as order and user-oriented database marketing.
E-net Corporation is also scheduled to market its Commerce21 in Japan from this coming October.