RealTime IT News

StarMedia, LatinGrocer Form E-Commerce Partnership

StarMedia Network Inc., an online network for Spanish and Portuguese-speaking audiences, and LatinGrocer, a vendor of Hispanic foods, signed a marketing agreement that will provide StarMedia users with direct access to LatinGrocer's products.

As a premier partner of StarMedia, LatinGrocer will be featured on the StarMedia Shopping channel and its products will also be promoted across the entire StarMedia network.

Its site will be directly accessible to StarMedia users in the United States and Puerto Rico.

Financial arrangements were not disclosed.

"This new alliance highlights StarMedia's serious commitment to the U.S. Hispanic market and its leadership in the development of e-commerce and content for Spanish speakers in the United States," said Fernando Espuelas, CEO and chairman of StarMedia Network. "Our relationship with LatinGrocer enables our users to shop for Latin products which can't be found at other online stores, but that are an essential part of the Latin culture."

According to the Bureau of the Census, 30 million Hispanics currently reside in the United States, representing 11 percent of the total U.S. population. Founded in 1998, LatinGrocer says it is the first online grocery to target Hispanics and other ethnic segments longing for Latin food products on the Internet.