StarMedia, LatinGrocer Form E-Commerce Partnership
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StarMedia Network Inc., an online network for Spanish and Portuguese-speaking audiences, and LatinGrocer, a vendor of Hispanic foods, signed a marketing agreement that will provide StarMedia users with direct access to LatinGrocer's products.
As a premier partner of StarMedia, LatinGrocer will be featured on the StarMedia Shopping channel and its products will also be promoted across the entire StarMedia network.
Its site will be directly accessible to StarMedia users in the United States and Puerto Rico.
Financial arrangements were not disclosed.
According to the Bureau of the Census, 30 million Hispanics currently reside in the United States, representing 11 percent of the total U.S. population.