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24/7 Norge Signs Norwegian Site ABC Startsiden

24/7 Europe subsidiary 24/7 Norge network signed an exclusive agreement to provide international sales representation for Norwegian Web portal ABC Startsiden.

About 225,000 unique monthly visitors use ABC Startsiden as their portal to the Internet, generating 7.7 million monthly impressions. Founded in June 1996, it is currently Norway's second-largest portal and fourth largest Web site overall, 24/7 Norge said.

Under the agreement, 24/7 will provide online advertising, sponsorship, direct marketing and e-commerce solutions on ABC Startsiden to advertisers worldwide. International sales coverage will be provided by 24/7's wholly owned operations in 12 European countries and by 24/7 Media in the U.S. and 24/7 Asia.

ABC Startsiden content channels include news, cars, boats, children, health and real estate. The site will be integrated into 24/7 Norge's portfolio, which includes Norwegian sites MSN and Hotmail.

"ABC Startsiden offers a wealth of advertising and sponsorship opportunities across its content channels and will become a core part of the 24/7 Norge Network," said Stein Georg Lillemoen, Nordic Sales Manager, 24/7 Europe.