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Pelephone Delivers News to Cell Phones Via Net

Pelephone, one of the three largest cellular telephony companies in Israel, has launched pele-news, an Internet information service which delivers information on the Pelephone LCD display.

Customers can enter the new Pelephone site, redesigned for this new service, and define areas of interest and frequency of information updates to be received directly on their LCD display.

Among the areas of interest are news flashes, stock portfolio prices, information on exchange rates and stock market quotes, weather, sports, and tourism. The customer can, for example, be signaled if a certain stock rises more than 5 points.

"Pelephone is leading the way in the personal mobile information revolution in Israel and has put at the customer's fingertips (or palm, in this case) a world of content and personal information," said Yigal Bar Yosef, CEO of Pelephone.

The combination of Internet content and cellular telephony is the cutting edge of the mobile information revolution, says Bar Yosef.

This service is available on the Pelephone digital network only, operating under the CDMA technology and will be offered free as of September 1, according to the company.