Bredbandsbolaget Gets Breakthrough Contract with HSB
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The deal allows each local HSB association to decide if it wants to contract Bredbandsbolaget to supply a high-speed Internet connection at a low flat fee.
The move represents "a big step forward in the networking community" for HSB, which calls the deal a mark of how the workplace and the home are merging.
The agreement will give members a pricing guarantee for five years, according to Peter Larsen, CEO of HSB Sweden.
HSB had contacted other operators such as the government owned ISP and telco Telia regarding the deal, but eventually the monopoly lost this order to the younger and more aggressive Bredbandsbolaget.
The deal may have touched off a pricing war for future agreements with other associations and households. The day after the partnership was announced, Telia announced it would also supply high speed connections to households at the same price level.