24/7 Europe Acquires Ad Sales Operation in Finland
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Financial terms were not disclosed.
Netbooking's operations and staff will be combined with 24/7 Suomi, 24/7's newly launched Finnish operation.
Its portfolio of 50 sites, which includes most of Finland's biggest sites, will be integrated into 24/7's European network and sold internationally by 24/7's network in 12 European countries and by 24/7 Media in the United States and 24/7 Asia.
Pertti Hakala remains managing director of 24/7 Suomi and Antti ErC$nne, managing director of Netbooking, takes a senior role in the strategic development of 24/7 Europe and 24/7 Suomi.
"The deal between 24/7 and Netbooking combines the best talents in Finland's online advertising market," said Gordon Simpson, CEO of 24/7 Europe. "It brings a new international perspective to the local market. The acquisition follows 24/7 Europe's recent signing of Microsoft's MSN/Hotmail portals for the Nordic region.
Netbooking sites to be integrated into the 24/7 network include SoneraPlaza, Saunalahti, HS-verkkoliite, Kiss FM, Ilta=Sanomat, Ihmemaa, Keltainen PC6rssi, Taloussanomat, Kauppalehti and Duuni.net.