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Yahoo! Unveils Co-Branded Platinum Visa Card

Yahoo! Inc. and First USA are offering the Yahoo! platinum Visa card with no annual fee and an online rewards program.

The Yahoo! Visa card program rewards consumers with redeemable points for every dollar spent both online and offline and provides consumers with a competitive interest rate, protection against unauthorized use, and a convenient way to access and manage their credit card account, the companies said.

"Yahoo! is recognized as a place where buyers and sellers meet. The Yahoo! platinum Visa card continues to extend the unique services we bring to consumers," said Jeff Mallett, chief operating officer of Yahoo!

Card users will earn one reward point for every dollar they spend. The program will allow cardmembers to access the Yahoo! Visa rewards catalogue, check their point balance, and view a list of participating merchants online through the Yahoo! Visa site.

Reward points can be redeemed for merchandise from merchants including Amazon.com, CDnow, Cyberian Outpost, Garden Escape, Mother Nature's General Store, The Sharper Image, Toys.com, and VideoServe.com.

Cardholders can also redeem rewards points from Yahoo! Style, the official online store to purchase Yahoo!-branded merchandise.

As part of "a continued commitment to electronic commerce" and to further extend the Yahoo! brand, Yahoo! said it is launching the Yahoo! platinum Visa card with a special 9.99 percent APR and no annual fee for charter cardmembers. The new card features the Yahoo! Logo.

The card also carries a safe, online shopping guarantee. In the event that unauthorized charges are applied to a consumer's card, any and all of these charges will be removed and any liability will be waived.