RealTime IT News

Engage Technologies and Aptex Software Take Profiling to Next Level

Engage Technologies and Aptex Software say they will combine their profiling technologies to create a comprehensive profile network of anonymous Internet-user data.

These behavior-based profiles will be offered to companies that want to create high-level marketing and advertising campaigns.

Web users who access sites enabled with the Engage and Aptex technology will receive "red carpet treatment," including personalized content, special offers, and targeted advertising, while remaining anonymous. Sites using the technology will reap increased user traffic and in-depth user data for one-to-one marketing.