RealTime IT News

Interlogue Delivers New Web Traffic Analysis Application

Interlogue Communications Corp. delivered Whirl, an enterprise Web traffic analysis application designed to make e-commerce sites more effective.

Whirl combines exclusive path analysis capabilities with flexible reporting to help marketers better understand the traffic patterns that drive customers to make online purchases or downloads, the company said.

"Whirl transforms raw Web traffic data into meaningful intelligence, making it possible for Web marketers to finally answer the 'what now?' questions that are left unanswered by static Web traffic reports," said Steve Dyer, president of Interlogue.

Built to meet the demands of high-traffic enterprise sites, Whirl uses exclusive, interactive path analysis to show the specific paths that visitors take as they enter, browse, and leave the site, even across multiple Web servers.

Whirl analyzes the path that visitors take after clicking on a banner ad or particular page, which helps Web marketers maximize online sales by directly associating traffic patterns with electronic sales patterns, the company said.

Whirl approaches interactive path analysis from three fundamental views: by visitors and their sessions, the most common paths taken, and point-to-point analysis. Whirl has the ability to drill down on the sessions and extract URL paths for individual visitors to the Web site.

Using point-to-point path analysis, Whirl also identifies visitors referred from an online ad, who later went to a key location on the site such as a download or buy page.

Pricing starts at $7,495 and includes custom installation, integration, and consulting services.